In this case, the consumers are certain that there are dissimilarities between comparable shopping offerings and want to discover the right product or the best price. And for every Apple Watch buyer, the addressable market of potential customers for services such as Apple Fitness+ also increases. ![]() This category is one in which the customers make considerable determination to make comparisons and choose a brand. But how can we define the target market for smartwatches ( Image Source) Some people say that the target market is young, hip people who love fashion and technology. Everyone seems to want one and once they get it, they don’t hesitate to flaunt it. The product offering in discussion, in particular, lies in the shopping offering category. Smartwatches are the new it gadget on the market. Consumer offerings fall into four general classifications, which are specialty offerings, convenience offerings, shopping offerings and unsought offerings. Products and services can be classified in different ways. The indirect sales uses online sales or catalog salesProducer Retailer Consumer. In this case, the wholesaler and the retailer is the link between the producer and the consumer. The indirect marketing channels take into consideration the wholesalers and retailers as marketing channels Producer- Wholesaler-Retailer-Consumer. The third direct marketing channels takes the form of strategic channel alliances where Apple products are sold in a store within a store. The second direct channel is using the different Apple Stores where only Apple Products are retailed directly to the consumer, which also takes the similar form of Producer - Consumer. The company uses three different direct marketing. The intangible attribute lies with the operating system of the Apple products, which cannot be matched by other rival companies that use other operating systems such as Android (for Samsung, its nearest market-share competitor) (Swider and Beavis, 2015). Samsung27s share of the market was 9.1, followed by their 54.5. In addition, the iWatch works in tandem with the iPhones. Apple held a dominant position in the global smartwatch shipment market during the second quarter of 2021. It is impossible to match the quality of the products provided by the company. In response to pricing wars in the personal computer market, Apple had to. On the other hand, the intangible features of the product include its quality. The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The iWatch is more functional as the product provides the user with several utility services. The 38mm model is cheaper in comparison with the 42 mm offering.
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